Is your internal marketing team a duo of cosmic superheroes, capable of handling brand strategy heavy-lifting, writing copy that lands, generating leads, designing brand imagery that inspires, developing websites, and on top producing Hollywood-grade films?
No, they are not.
Why?
Astronauts don't build rockets, they fly them.
Same applies to your marketing team. They're the pilots, not the engineers.
Imagine this: Two brave souls, bursting with talent and ambition, thrown into the expanse of space firm marketing with a mission larger than the universe itself. Expectations are high, higher than the tip of a Falcon 9 at full thrust. The result? A team overwhelmed, scrambling, lost among unconnected activities.
Trust in branding and marketing? Vanishing faster than a shooting star.
Let's play with the dials.
You have an internal marketing team. They're steering the ship, navigating the asteroid field. The catch? They have backup. A crack team of external consultants and creative execution professionals to aid in their mission.
No astronaut flies solo.
They've got a support crew on the ground, guiding, supporting, executing. Need a rebrand? External support is there. A new website? Call in the backup. Your internal team, now free to take the lead on initiatives, free from the burden of execution.
Here’s another scenario:
- Founder hires an internal marketing team.
- They take the lead.
- They command.
- They work with external experts for support, training, and to plug competency gaps.
- They collaborate with an external firm to execute projects.
- They succeed.
Brand trust and reputation? Thriving.
Think your internal team can't achieve this?
Think they're destined to drift lost and alone in the cosmic void of space marketing?
Think again.
Because no one expected a man on the moon until there was one.
And, hey, don't forget: we at hypergalactic have space suits ready, prepped for takeoff.
That's not saying you can't fly solo. That's saying you don't have to.
The choice is yours, Captain.
