Featured Image
July 19, 2023
2 min read

Naming your space firm. With a bang.

So you're launching a new space venture? One of your first crucial decisions is choosing a name for your startup. And no, you can't just throw "space" in the mix and call it a day…

A poor name is like launching with insufficient fuel; it drags your journey, throwing you back into the gravitational pull of mediocrity. But a good name? It's a hype drive!

Now, you might be thinking, "But SpaceX…"

Sure, Musk did it. First. And so, he owns it.

For the contenders - you'll be better off setting your own trajectory (And save a $1M on a costly rebranding down the line). Examples?

  • Apple Computer Inc emerged from The Macintosh Company in 1977, then simplified to Apple in 2007.
  • Tesla Motors dropped 'Motors' in 2017.
  • Hewlett Packard transformed into HP in 2015.
  • Compaq Computer Corp slimmed down to Compaq in 1987.

Notice the pattern?

Simplicity. Universality. Trading the descriptive for the distinctive.

Now imagine branding guru Marty Neumeier as your brand co-pilot. Here's a 7-point checklist, that still stands strong, 15y after he wrote "The Brand Gap":

A good name is:

  1. Different than of your competition!
  2. Distinctive, steering away from the commonplace.
  3. Concise, with no more than four syllables – because space pioneers don't waste time.
  4. Relevant, but not overly descriptive, avoiding the trap of blandness.
  5. Easy to spell and pronounce, ensuring smooth communication.
  6. Lends itself to "brandplay," sparking creative marketing ideas.
  7. Legally defensible. A no-brainer, really.

Still on board? Good.

Naming your venture is more than picking a label; it's about encapsulating your vision, your ethos, your identity. It should resonate with your ambitious spirit, reflect your bold aspirations, and signal your unwavering commitment to the unexplored.

Are you launching just another space firm? Or you're a visionary, an innovator, and a trailblazer?

In the new space jungle, it's the unique that endures and stands out. Dare to be bold. Defy conventions. Challenge the need for "space" in your branding. Dismiss the commonplace, embrace the extraordinary.

What we often do at hypergalactic is we seek for the uncomfortable. Very uncomfortable. Efing scary.

Go over the top, then dial back.

So, take the leap, embrace the challenge, and launch the adventure.

Let your thrusters be always primed and ready for lift-off.

Till the next one.

Tagged: branding · naming · SpaceX

Never miss a beat!

Read more

Featured Image

Elevate the art of fundraising: Branding and pitch decks.

Explore the art of fundraising through the lens of branding. Dive into pitch deck crafting with insights from experts like Phil McSweeney, Serkan Ferah, Prateek Sanjay or Gian Seehra.
Featured Image

Stand out. Big time. Bespoke brand visuals.

How many trillion-dollar markets are dominated by companies with bland brand creative running on the same tasteless stock imagery?
Featured Image

You Sell Products. They buy Vision. Founder-Lead Marketing in the New Space Sector

You sell products. They buy vision. Unleash the power of founder-lead marketing in the space sector.
Featured Image

Harnessing emotion: The new frontier in B2B space industry branding

As a space venture founder or a marketing leader, you're not just a pioneer — you're an explorer and a trailblazer. Your mission transcends technology — it's about carving new paths into the unknown. But how well are you connecting …
Featured Image

Naming your space firm. With a bang.

So you're launching a new space venture? One of your first crucial decisions is choosing a name for your startup. And no, you can't just throw "space" in the mix and call it a day… A poor name is like …

Trusted by


Worked closely with Patrick of Hypergalactic on a brand strategy workshop. His dedication and commitment, combined with serious approach, drove our project's success. Patrick's amiable personality and willingness to address our specific needs made the entire process enjoyable and efficient !

Sylvain Bataillard, COO, HyPrSpace


Highly recommend Patrick Kizny & his firms. A standout generalist, Patrick's cross-disciplinary skills shine. Attracted by his visual aesthetics for a marketing film, we found deep insights in branding & design. His professionalism, strategic planning, and clear payment approach made partnering effortless.

István Lőrincz, President, Morpheus Space


Highly endorse. Patrick Kizny is a branding master. Selected for their design prowess, their real strength was blending our mission, tech, and audience into a clear identity. Their efficient process, precise deliverables, and great value made collaboration seamless and worthwhile.

Amelia Taylor, Founder, Power Bloom Solar Inc.


Patrick brought an unparalleled perspective in just an hour of consultancy. Drawing from his expertise across various sectors, he imparts a profound understanding of how to evolve a space brand. This session was illuminating and I highly recommend it to anyone looking to navigate the space industry with a fresh, insightful approach.

Julia Vergnol, Head of marketing, Nitrexo


I was fortunate to participate in a consulting service with Patrick on our social media brand strategy. He demonstrated a clear understanding of the New Space. His fresh, forward-thinking approach provided a solid platform to analyze our brand vision. The strategic insights were clear and actionable, plus the post-call materials provided even more insights. I found it to be a valuable experience and would recommend the service.

Sam Bender, Marketing & Communications, Reflex

The superposition agency for the audacious space and tech leaders.
Solar system
Milky Way galaxy
Virgo cluster
Aspira Nova
Proxima B
Alpha Centauri system
Milky Way galaxy
Virgo cluster