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July 11, 2023
2 min read

Musk cloned your venture. Do your clients stick with you?

You're an innovator, trailblazing the new space game.

Your tech might be groundbreaking now, but technology evolves, iterates, and… gets cloned.

If you're selling 'rockets' or 'satellites,' then sorry, you're selling air. Unless it's a Starship or a Starlink.

What if Musk, in all his flamboyance, replicated your marvel overnight?

Would your clients still buy from you?

What are you in this vast expanse of new space firms? A rocket-maker? A satellite-powerhouse? Or are you the intangible 'why' behind the 'what'?

You are not what you do; you are why you do it and how you do it.

Cloning a service is as simple as a spacewalk for Musk. But replicate your identity? With a well-crafted brand, that's a leap not even he can make. The distance between tech and brand can span light years.

Branding isn't the cherry on the Mars cake; it's the cake.

Countless impressive sports cars zoom about, but there's only one Porsche. The Porsche.

An array of great watches tick away, but there's only one Rolex. The Rolex.

See the pattern?

Let's face a brand misconception now.

Branding - is it just a tool for the big leagues, the Nikes and the Apples? Or is it perhaps your secret weapon, your deflector shield in the face of Musk's cloning prowess?

Recall how Tesla Motors streamlined into Tesla? How Apple Computer Inc. molted into just Apple?

They simplified.

Stripped down to their core essence.

Went from mere names to icons, not by upscaling, but by going small – by getting to the heart of who they are.

Your brand can do that.

Throw out the space clichés. Musk can copy your tech, but he can't clone your soul. It's your brand, your 'je ne sais quoi' that makes you more than a space 'baguette' in an interstellar bakery.

Discard the swooshes, jettison the satellite symbols. It's your identity, your ‘raison d'être’ that will keep your clients star-bound to your business.

When the day comes, would your clients choose you for what you do or for who you are?

That's the power of brand.

Ready to grasp it?

Tagged: branding · SpaceX

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Worked closely with Patrick of Hypergalactic on a brand strategy workshop. His dedication and commitment, combined with serious approach, drove our project's success. Patrick's amiable personality and willingness to address our specific needs made the entire process enjoyable and efficient !

Sylvain Bataillard, COO, HyPrSpace


Highly recommend Patrick Kizny & his firms. A standout generalist, Patrick's cross-disciplinary skills shine. Attracted by his visual aesthetics for a marketing film, we found deep insights in branding & design. His professionalism, strategic planning, and clear payment approach made partnering effortless.

István Lőrincz, President, Morpheus Space


Highly endorse. Patrick Kizny is a branding master. Selected for their design prowess, their real strength was blending our mission, tech, and audience into a clear identity. Their efficient process, precise deliverables, and great value made collaboration seamless and worthwhile.

Amelia Taylor, Founder, Power Bloom Solar Inc.


Patrick brought an unparalleled perspective in just an hour of consultancy. Drawing from his expertise across various sectors, he imparts a profound understanding of how to evolve a space brand. This session was illuminating and I highly recommend it to anyone looking to navigate the space industry with a fresh, insightful approach.

Julia Vergnol, Head of marketing, Nitrexo


I was fortunate to participate in a consulting service with Patrick on our social media brand strategy. He demonstrated a clear understanding of the New Space. His fresh, forward-thinking approach provided a solid platform to analyze our brand vision. The strategic insights were clear and actionable, plus the post-call materials provided even more insights. I found it to be a valuable experience and would recommend the service.

Sam Bender, Marketing & Communications, Reflex

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